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USANA
RESPONSIBILITIES
Over the summer of 2019, I worked as a Data Analyst Intern with the R&D team on their content marketing front. The ultimate goal was to increase qualified traffic to the website - AskTheScientist.com resulting in better product sales.
To increase traffic, the idea was to know which articles perform better and why they did, so we could update other pages and articles for better reach.
I analyzed the website data hosted on AWS using ML models such as Latent Dirichlet allocation(LDA)
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